Our proposition

We are the first active engagement agency in Adelaide.

Audiences in Australia are fragmenting at an increasing rate.  Multiple media channels, technological advances and consumer empowerment present daunting challenges to advertisers and marketers as they strive to balance cost-effectiveness with accurate targeting.  We have developed Active Engagement to help our clients meet these challenges.

Active Engagement is a unifying approach that encompasses our value proposition, business philosophy and belief system.  It enables us to deliver outstanding commercial results in the most challenging business environments.

Addressable, mobile and social media now touch the majority of consumers.  Creating success for our clients requires us to consider reach and engagement, our clients reputation and the key transactions they require in order to achieve their business goals.  The rapid pace of change within the marketplace demands a flexible approach and our thinking goes beyond the limits of traditional broadcasting and advertising.  We consider the full range of media channels, content and behaviors that influence the long- and short-term effects on marketing return.

Active Engagement requires a truly holistic view of our clients' media communications we we build each of our teams around our clients business.  We define this integration of our capabilities as "One MEC".  Through our approach to integrated planning, we combine and drive our strategic thinking across all our disciplines.  Digital touches everything, always underpinned by genuine insights and a firm focus on ROI.

We are more client and consumer-centric, both practically and organisationally, than ever before.  The consumer always remains at the heart of our business and it is their Active Engagement with our clients' brands that is our core objective.

Active Engagement forms the basis of our business offer to clients but it is also an internal rallying cry around which we have built our culture.  Our 'MEC-ness' is crucial to building an environment where our teams can thrive.

Our culture sets us apart from competitors and makes MEC Adelaide a great place to work.  A place where individuals can develop their careers with confidence, and where team members can contibute to our client's business success.