Once again we were very impressed with MEC Adelaide.  They helped us think through the important issues and brought great innovative ideas to the table.  Excellent project management, an easy to work team and strategic thinking ensured the success of this campaign.

Kellie Algie, Senior Brand Manager, Adelaide Casino

Adelaide Casino

Mitsubishi
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A demonstration of

  • > Client partnership
  • > Entertainment / Content
  • > Multimedia
  • > Negotiation / Buying / Leverage
  • > Owned
  • > Paid
  • > Small budget
  • > Partnership

Blackjack



The Adelaide Casino wanted to engage with young people. Young people who would love the challenge of trying to beat the dealer, card by card, moment by moment. MEC Adelaide needed to find the best way to deliver this proposition and engage the target audience


Get In The Black & Win

The challenge

The Adelaide Casino set MEC Adelaide the challenge to re-engage with Blackjack Players.  The Casino needed to acquire new players of Blackjack which in turn would drive visitation and revenue

Our insight

The target audience love to hang around the tables with their friends

Our solution

Utilised socialable media (radio & print) as well as billboards in high traffic areas.  Lift media was also strategically placed near the Casino’s location

The result

A revenue uplift of + 7.2 % on the previous 8 weeks of Blackjack

 
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